The Head of Content & North America Customer Marketing, is a VP-level leadership role focused on building strong thought leadership content and elevating how Ericsson engages with priority customers & key stakeholders In North America. The role focuses on
strategic content creation and positioning and
customer engagement marketing (CEM)/Account-Based Marketing (ABM). This leader will play a pivotal role in driving growth, strengthening customer and stakeholder relationships, and supporting the positioning of the company as a trusted partner.
The role requires a visionary marketer with a strong strategic mindset, deep understanding of customer priorities, and proven expertise in building data-driven, AI-powered engagement approaches that influence brand positioning, buying decisions, expand account value, and accelerating revenue growth.
This role will be located in Plano, Texas.
You are accountable for:
- Strategic Content Development: Lead the creation of forward-looking strategic content on priority topics such as 5G monetization, 6G, Security, Ericsson's role in the USA, etc. Create content in close collaboration with customers. Drive Business Area & Group Function technology content adoption across MA Americas activities. Source content to support marketing campaigns, thought leadership initiatives, and portfolio-driven materials tailored for priority accounts and market segments. The role will also be responsible for building and maintaining the MA Americas message framework, helping Ericsson establish a future leadership position in line with the company and MA strategy.
- Customer & ABM Marketing: Lead the design and execution of account-specific, integrated ABM strategies that align with Customer Unit (CU), Market Area (MA), and Business Area (BA) priorities. Build tailored customer engagement approaches using marketing programs that leverage digital, F2F, and hybrid channels to deepen relationships and deliver tangible outcomes. Develop customer advocacy initiatives, including case studies, references, and co-marketing campaigns as needed. Drive customer advocacy programs, including customer references, co-marketing initiatives, and award submissions that elevate brand credibility and thought leadership
- Team leadership & collaboration: Build and lead a high-performing team of strategic and customer marketers, fostering innovation, accountability, and collaboration. Act as a trusted advisor to executive stakeholders, influencing decision-making with marketing intelligence and customer insights. Foster strong collaboration with sales, strategy, business areas, and global functions to ensure alignment and impact.
- Budget and resource accountability: Manage budgets and resources to ensure cost-effective execution while maximizing ROI. Ensure content excellence through the development of high-value, insight-driven narratives supporting customer, government, and media engagements
- AI-Enabled Content development & Account personalization: Champion the adoption of generative AI across strategic content development and customer engagement. Leverage AI to accelerate content production, personalize customer experiences at scale, and bring new levels of agility to account marketing strategies.
What You Bring:
- Marketing Expertise: 10+ years of experience in Marketing & Communications, with a strong track record in designing and executing account-based marketing strategies for both 1:1 and 1:few engagements.
- Content Leadership: Demonstrated ability to create and scale thought leadership and customer-centric content that simplifies complex technologies and drives executive engagement.
- Marketing Innovation: Hands-on experience with generative AI, applying these technologies to enhance content creation and customer engagement
- Data-Driven Performance Mindset: Skilled in measuring content effectiveness, analyzing customer engagement data, and translating insights into optimized strategies and measurable business outcomes.
- Customer Journey Focus: Deep expertise in customer segmentation, persona development, and crafting personalized journeys that influence decision-making and strengthen relationships.
- Collaborative Leadership: History of leading cross-functional, global/regional teams and driving alignment with sales and business priorities.
- Executive-Level Influence: Strong ability to engage and influence senior stakeholders through premium experiences and compelling storytelling.
- People Leadership: A proven leader who creates clarity, develops people, and delivers results through empowerment, collaboration, and innovation.
- Education: University degree in Marketing, Communications, Business Administration, or related field; advanced degree preferred.
Behavioral Competencies
- Builds relationships and fosters collaboration across teams.
- Demonstrates strategic thinking and adaptability in complex environments.
- Champions creativity and innovation to simplify customer engagement approaches.
- Communicates crisply and effectively across different levels of the organization.
- Lead with integrity
Why join Ericsson?
At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity employer, learn more.
If you need assistance or to request an accommodation due to a disability, please contact Ericsson at hr.direct.americas@ericsson.com.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.
Primary country and city: United States (US) || Plano (Country/ City)
Job details: Customer Marketing
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